Smaller companies don’t always have the budget - or inclination - to retain a PR
hotshot to tell the world about their business success, but that doesn’t mean they
aren’t a ready source of news.The problem is it’s often dull news which is ignored by all except the industry press
and quite rightly so in most cases. If you land a contract, you issue a press release.
If you take on a new senior sales rep, you issue a press release. Attending an
exhibition? Press release, natch. These are simpl.