Selling your business will probably be your biggest sale ever. But, to get the best price you'll need to satisfy your buyer on two points. Firstly, your company should be showing good returns. Secondly, there needs to be a strong likelihood that this trend will continue. This is why you (as current owner), have an important part to play in the transition period during and after the sale. Your customers and clients may be watching the changeover very closely. If you have a successful busines.