As the kids say, how cool is this?You're a business, non-profit or association manager
and, finally, you decide to do something positive about
the behaviors of those important outside audiences of
yours - behaviors that MOST affect your operation.What you're doing, of course, is creating the very
external stakeholder behaviors that will help achieve
your managerial objectives. Best part is, you'll actually
pull it off when you persuade those key outside folks
to your way of thinking, then .