It is vital that insurance salespeople have a steady stream of leads. Often, people don’t even know about a particular type on insurance and it is up to a salesperson to explain it to them. The salespeople must have good leads in order to know who may be more open to purchasing certain types of insurance.Insurance lead generation is done in a couple of ways. One common strategy is the use of a list service. A list compiling company generates the leads by gathering extensive information on pe.