There has been a lot of talk about Google and MSN's new algorithms and Yahoo's search engine changes. When these changes finally do occur, it is always important to remember the number one rule in SEO: DON'T PANIC! If there is one guaranteed constant in this business it is that there will always be changes in the search engines' rankings. Our job, as search engine marketers, is to stay on top of the changes and to monitor how the change affects our clients' site's traffic. I am actually ex.