I have found that there are two best ways to eliminate your fear or resistance to sales. First, become so familiar with your product/service and any objections that might surface, that you simply can’t be flustered during a sales call. Second, you need to truly believe that your product or service will be of value to your customers – that you’re really helping them by sharing your product with them.The next most important step is to make sure you’re selling to the right people. Set an appropr.