Your business is listed in the Yellow Pages
whether you buy an ad or not. Your business is
listed in the Yellow Book and the other phone
books, too, no purchase necessary.The trick is to get people to remember your name
when they look in the book. That's advertising's
job. If you stress what's in it for them they will
remember who you are when they go looking. Many
times they go looking a year, or more, after
hearing or seeing your ads. If it is all about
them, they will remember all about you.S.