Undoubtedly, one of the most powerful automation and promotional tools we have for our online businesses is the auto responder. Auto responders work for us when we're not online, they provide instant information for readers, and can follow up with prospects automatically for us over time. However, I still believe auto responders are often under utilized, and occasionally even used in an improper manner. HOW TO USE AN AUTO RESPONDER The most common uses for auto responders are information co.