If you are reading this first sentence then the answer is yes. You see, the objective of the headline is to get the reader to keep reading. Whether it’s an article, a sales letter, an ezine ad or just the subject heading in an email, the objective of the headline is to get the reader to read more than just the headline. To read the next ‘bit’. So what makes this headline an attention grabber? Let’s look at 4 points within this headline that makes it “grab” the readers attention. 1. Ask.