Our personality is who we are, it is unique to us. We know this about ourselves, about our co-workers, clients, and customers. Anyone who has been alive for long has people they enjoy being around, because of their personality. The Internet is cold, impersonal, and seemingly unfriendly at times. What if you could change that and increase sales and sign-ups on your website? Would it be worth it? Being professional doesn't mean being mechanical. You can never write the perfect content for your.