It is true that with online business, the entire world is your market. However, the entire world would be your competition as well, so things will eventually balance out just like in offline commerce.To maximize the profitability of your online venture, it has become a must that you should concentrate on a particular niche. A niche is a specialized segment of the market that is often overlooked. This makes it highly lucrative, as you would have potential clients who are hungry for some approp.