The Army defines seven values that soldiers should strive to emulate in their daily lives. These core values establish a standard of conduct; they form the foundation of personal behavior that defines the person, as well as the expectations soldiers have of one another. These values are Loyalty, Duty, Respect, Selfless Service, Honor, Integrity, and Personal Courage. Here's the thing. The Army didn’t invent the values. There are many more than seven values that identify desirable human conduct.