Internet Marketing has been a buzzword for over a decade now, a short time by ordinary measure. And yet in terms of Internet reckoning, this is a very long time. Whatever, we always go back to the origin of the word marketing. Marketing, as we know it, primarily concentrates on consumers . As Internet marketer, your responsibility is to determine your consumers' - or potential customers' - needs and desires. You then develop strategies - both online and offline - about your product's important.