The hair care industry is a billion dollar industry. “A perm, relaxer or color ranges in price from $65 to over $100 and most women get their hair retouched every 2-3 months. That’s a lot of money spent per year!The models that grace the pages of magazines and on television commercials shaking their heads to show off their fabulous locks is one of the major reasons that the industry is doing so well. Women want to look their best and will find any means to do so. Why wouldn’t anyone want to look.