If there were just one magic word you could use to double your profits, Wouldn’t you use it? It seems there is something, not a word, but something you do with words that can do just that. Its communications, and these lessons learned can improve your company’s bottom line. Ask your customers where you can serve them better. Seek to improve from their feedback, strive to serve them better, but do not ask what you do wrong -- it could overshadow your accomplishments. Ask your best customers f.