When your web site sells more than a dozen items, you may
face a fierce challenge of helping shoppers find what they
are looking for. You'll need to classify products into
categories, but these will serve as obstacles and even deal
killers if those categories do not match those in the heads
of shoppers.I've seen again and again web sites using classifications
that aren't known or understood by a portion of their
customers. For instance, I once wanted to buy T-shirts and
went to the site o.