Greetings... For the purpose of illustration, let's use the superhighway analogy. Let's think of your business as a hotdog stand located on the superhighway along with millions of other shops, malls, cafes, stores, restaurants and, yes, hotdog stands. _____________ GREAT MYTH 1: Free Sells So your hotdog stand offers something for free... what? Napkins? Great. Wow. Excellent. But remember, sell the sizzle, not the steak! So what excites you most about the napkins? Are they printed with ho.