The man who calls himself ONO (for the One N' Only) is part of the post-hip hop generation of artists who grew up with the music, but now see it as irrelevant and self-indulgent. Where does hip hop go next? If 17-year-old ONO (birth name: Jake Bhattacharya) has anything to say about it, the answer is back to the concert hall, with a fusion of live, classical instrumentation and highly personal lyrics. No gangsta posturing. Minimal sampling. And a message of hope, rage and personal affirmation. .