Link popularity means the number of incoming links pointing to your website. This is one of the criterical factor that rank the search results. If you are have link on website with high PageRank (PR4+), you will benefit from it and your ranking will boost.Im recently looking at ways to increase my link popularity, then I find a good article at SeoChat.comIt gives a clear definition for different link terms. Let me summaries a bit here- reciprocal links are link exchange between 2 sites. Site A h.