In an era of great awareness about food additives, colourants, nasties like Sudan Red dyes and the like, one would expect beverage producers to give careful thought to colouring new products. I’ve just test-driven the new Energade ‘Blast’ red-alert, vitamin B enriched drink. Thank heavens I didn’t do my research before a client meeting or presentation. I was stuck for hours with scarlet tongue and lips that threatened to outdo those of the pale one from Neverland. I’ve long been an Energade fa.