Dead Rule Of Internet Marketing #1 - Make Everything Sound Bigger Than It Really Is I'm as guilty of this as anyone. I'm guilty of it in the very title of this article. Here's the deal - we sold a high traffic website for $4,000,000. The advertising and marketing budget for the site was $0. That's the reality. I'll show you how I did this in a moment. In the meantime, let's take a sober look at the harsh reality of this deal. "$0 Ad Budget"? Yes. "No Cost"? No Way! While we paid $0 for adve.