Want to take your business to the next level? If so, take these actions. They’re guaranteed to make a difference in your sales results. 1. Clarify your value proposition Strong value propositions are essential for getting in to see the corporate buyer. Make sure you can clearly articulate the business outcomes customers get as a result of using your product or service. Be precise - numbers, percentages and time frames make your value proposition even stronger. 2. Target a specific market s.