Online publishers, ezine subscribers, and Web visitors want short, useful information. Use this "500-Word Article Formula" to create trusting, confident, and lifelong clients and customers.How to Write this Short Article1. Create a benefit-driven title so people will open your email. Put pizzazz into your title. Dare to be outrageous!2. Create a snappy one to three-sentence introduction preceded by a hook. Include what's in it for your audience. How will your article improve their lives or bus.