Confusing navigation is another way to keep your visitors from coming back or even staying very long on their first visit. You must provide a way for your visitors to find out what you've got - it's of no use if no one sees it. Link Every Page To The Home Page - One huge mistake that many webmasters make is to forget to link every page back to their home page. It's important to remember that search engines typically spider your entire site. This means that visitors can land literally anywhere .