Imagine if a business invested years into the research, design, and creation of a new product, and then failed to tell anybody about it. What if the company assumed (even expected) that consumers should discover their new product, just because it was “great”? Flawed logic, right? Yet, that’s how many people treat their careers! They spend years learning a trade, gaining education, and writing resumes - but do nothing to promote themselves. In fact, they assume others should recognize .