Determining keywords is a critical step in web design. If your website and meta tags do not contain related keywords, web surfers will be unable to find your website when they conduct searches.The formula is a little tricky - you will need to locate terms that are popular and relevant to your site. These terms may or may not be terms that *you* feel are relevant terms. The optimal terms in a site should be terms that a potential customer would use when searching for a website with your content. .