When you put time or money into any marketing plan, your only
objective is to MAKE A SALE. Are you sure your marketing is going to
get your customer from their couch to your cash register?When somebody hears your message or sees your logo from some
medium you have created, what does the path from that first ‘touch’ to
your cash register look like?We call this path the yellow brick road. If your yellow brick road is well
built, then your customer will follow a developed path from a recogni.