One of the hardest parts of selling anything is closing the sale. You know when you're having a problem with closing. You spend lots of time with customers, but don't get many sales. Here are three simple ways to close the sale: 1. Show you really empathize with the customer. If they hurt, you feel their pain. If they want, you understand their desire with all your being. 2. Ask questions. Ask questions. And ask MORE questions. You lead the direction of the conversation. If you get the righ.