Being an expert in your industry can easily be turned into a cheap, immediate and an infinite source of free advertising for your business, products or services. Writing articles which can be distributed and redistributed over and over again can lead to increased web traffic, more links to your site, and best of all, an increase in overall business. The process is simple: 1.Sit down and brainstorm a few key elements of success in your specific industry. Try to think of tools, knowledge or ski.