“In today’s world of business it is more important than ever to reach, connect and communicate with your customers, because if you aren’t, someone else is,” says Pauline Tonkin, Principal and Marketing Director of Hunter Marketing Group. This is especially true for a small or home based business trying to create a place for themselves in today’s extremely competitive market.Looking at the big picture can be overwhelming. There’s an endless supply of marketing options that small or home-based bus.