A business is a business is a business. Here the bottom line is if you don’t sell anything, you don’t make any money. Whatever you sell does not really matter, but how you sell it does. Such cliches as selling `snow to the Eskimo` or `sand to the Arab nomad` are very true. You can sell absolutely anything if you do it the right way. The trick is to create a value in your customers mind and... Do it in the right way. There are only 4 steps you need to follow: 1. Get the right tools - you must.