Prepare talking points before making media appearances. Many new authors spend so much time and energy trying to get in the newspaper or on radio that when they get there, they don't know what to say. But if you take an hour to prepare concise, compelling comments about your book, you'll come off as a real pro, increase sales, and maybe even be asked back! The average radio interview lasts five minutes, of which three might be broadcast, and on average you might get six inches of coverage in .