The Scanning ReaderWriting for the Web is different than writing for print. The differences are slight but significant. First, people don’t really read online; they scan because of what is called the “flicker rate” of a computer monitor. This means people read 25% slower online than in print publications. What does this mean for you as a writer? It means you have to write differently to connect with readers.Begin at the EndWriting for the Web is like good journalism. Use the old, "Who, What, W.