Copyright 2005 Ron Hutton In search of the coveted search engine traffic? Yes? Then don't ignore your meta tags. If anyone tells you that meta tags are not important, they are seriously misinformed. Follow these simple rules and the clicks will come. Skip them and the high search engine rankings that you work so hard for will never deliver on the true traffic potential. Imagine that you check your incoming email and there are two messages waiting for you. You look at the summary information.