Web usability is perhaps the most important factor in any web design. This is the driving factor that keeps your visitors coming back to your website. Given below are a few points that you need to consider to increase your website’s usability. Points to consider for improving web usability 1.) Give your visitor what he is looking for A visitor means business; he is looking for information and will stay in your site as long as he gets what he wants. So provide only relevant information. We.