ADD YOUR URL TO YOUR MARKETING MATERIALS A couple of months ago, I met with a client who launched their Web site in 1999. They were discouraged because their site was generating poor traffic. When I asked them if they had added their URL to their stationery and marketing materials, the answer was no. To me, this should be a no-brainer, but it's not. Don't forget to add your URL to the following business and promotional pieces: - Answering machine/voice mail greeting - Office stationery (i.e..