Whether you're operating your own online business, wanting to start one, running affiliate programs, or wanting to advertise in e-zines - or sell advertising in your own e-zine or on your web site, it's important to know and understand the relevant terms used in e-business today. Hits: You see this term everywhere, and often, it is misunderstood and misused. Each hit to a web site doesn't necessarily represent one visitor. Generally, hits refer to not only the web page itself, but all files.