If you're short on cash, but long on the need to advertise (and who isn't?), then postcards are the answer to your promotional prayers! They're less expensive than other direct mail pieces, both in printing costs as well as in stamp costs. But don't think just because they're quicker and cheaper that you should spend any less time on their creation! With the right ad copy and colorful graphics, an inexpensive investment in postcards is a good way to expand your bottom line! Don't forget to foll.