Year after year people make the same mistakes in
direct-response copy and advertising. You can avoid
the most common and costly blunders by following these
profit-enhancing tips...1. WRITE IN DIRECT RESPONSE LANGUAGE:* Use short paragraphs and short words. This article
has 68% short words-five letters or less. Strive for
at least 65%-75%. Never go under 50% unless you are
writing to Ph.D's.* Make your sentences and paragraphs flow like a breeze.* Ignore good grammar when you have a good re.