Which email are you more likely to read: one with your name on it or one without? Chances are, you will choose the former. Well, you are not alone. Statistics have shown that people are more than twice as likely to open and read an email that is personally addressed to them. But how can you benefit from this fact? Personalize your emails! Whenever you send emails to your prospects or ezine subscribers, have their names appear on the subject headings. This simple tip can easily double your ear.