How to attract advertisers for your site Build a site with plenty of content Firstly it's pretty obvious that you need to build a site with plenty of content. You'll also need to have a targeted audience in mind from the outset. My site was aimed at the beginner to intermediate ASP developer. Promote the site You’ll need to promote the site in search engines, directories and exchange links with other similar sites and build up the site's reputation. Look for similar sites on a related subjec.