There’s an old African proverb:“If you think you are too small to make a difference, try sleeping in a closed room with a mosquito.”There’s a message here for financial planners who want to get free publicity exposure, and use it as a smart marketing tool to grow their practice. Actually, two messages:--You don’t need to be a big name to get big-time, business-building publicity.--Publicity is a powerful and well-suited way tool for financial planners to get their story out.In fact publicity, be.