For any business to succeed, it must know what it is about. It must be able to clearly describe why it is there, and what it is there to achieve. Developing a vision and mission statement is a way of articulating these ideas to yourself, your customers, your employees, and to the world at large. A Business Vision that Inspires! If you don’t know where you are heading, then you can make any choice and go in any direction (including backwards). The value in knowing your final destination (your v.