1. Spend money on targeted advertising instead of mass media advertising. You don't want to waste your ad dollars on people who aren't interested.2. Increase your profits by concentrating on small details. Improving small things like text size, color, or graphics can really make a positive difference.3. Keep your offers flexible. If you offer a set price for your product, you could offer the people that can't afford it an optional payment plan.4. Offer your knowledge or consulting as a bonus pro.