Google By Clare Lawrence 15th August 2004 How can I do well on Google? I get asked this question a lot. Google has grown hugely over recent years and now accounts for smoothing like 55% of all web searches. Google is too important a search engine to ignore, but what’s required to get to the top? Well a starting point is to read Google’s guidance to webmasters: www.google.com/webmasters/guidelines.html Hopefully this sets the scene, Google is fighting a war against spammers. It wants sit.