In today’s age of fast food and high-speed Internet, a business may be tempted to take the “more convenient” route in launching a website – buying a template and customising it. Website design templates are like off-the-shelf websites and are targeted at people who believe that launching their own, unique and differentiated website is costly and time consuming, which need not be the case. But what happens when you buy a template, and when looking up your competition on the web, you find that.