Contrary to common perception, creativity can be made tangible, measurable and useable. In terms of measurement, benchmarking and improvement, the first step is to decide on definitions, the second is to decide on methods of measurement and finally, to monitor each measurement for improvement. Definitions of creativity are not elusive. In fact, the number of definitions helps the analyst better define creativity and refine its management: a)Coming up with original ideas. Misleading. It can .