The trend today to overuse animation in a website’s opening pages only serves to confirm that style often overshadows substance. Sometimes a “flash” in the pan – often courtesy of Macromedia Corp.’s web animation program – is simply a flash in the pan.These often-clever animations succeed in doing two things consistently: 1) wasting
precious time getting the information to site visitors and 2) delaying delivery of the
message that the company or organization wants visitors to see.Effective web.