There is a pervasive assumption that small firms are more creative and innovative than larger firms. That is, they identify problems and generate ideas (creativity) and idea select, develop and commercialise (innovate) those ideas to a greater degree than larger firms. However, there is a large degree of untruth to this assumption:a) Small firms suffer from a different set of problems than larger firms. Small firms, for example, tend to lack resources whereas larger firms tend to have more resou.