#1 question when it comes to web advertising is how do I get top 10 search engine placements for the terms I wish to aquire?Without getting into how to aquire #1 placements (Since there are virtually 100's of articles explaining these techniques), let's instead look into how companies who do end up aquiring them, never seem to loose them...1st you must understand that search engines all over the world are battleing what seems like a never ending war to be able to provide the ultimate best result.